“We have a revenue goal we need to hit by end of quarter to close this round of funding."
"Our sales are down. Can you help us figure out why?”
"We need help setting up our sales structure."
"Help us figure out why our salespeople are less productive this year than last year.”
Beginning with a forensic analysis of what is occurring in your sales process, I then develop, test, and implement solutions – to repair what’s breaking down and to reconstruct a process that functions at a higher level. I also build high performing sales structures from the bottom up. Starting with your goals for revenue and your scaling plan, I then evaluate your needs for your workforce before developing a sales structure, process, and team designed to drive your mission faster.
“Could digital marketing help our sales? We don’t know what we don’t know.”
“We’re spending a ton of money for the return. Our marcom team is robust, but our leads are poor, or low in quantity.”
“We only have a budget of $1000. Where should we put it for the best return?”
“Do we do Facebook or Google ads? What about LinkedIn? What's MailChimp and how does it help? We don't know where to start.”
I help you determine the best use of digital and growth marketing in your sales process – where you should pay to play online, how to increase quality leads, and then how to increase conversion on those leads. Working directly with your sales and marketing teams, I develop and run tests, create alignment among your teams’ workflow and goals, and customize a sales and marketing process and plan that enables you to invest in the right tools and team members to drive quality leads.
“We just need to get to the next round of fundraising. Can you help me figure out how?”
“What should our sales targets be for this quarter?”
"What do you think of this candidate? Would you conduct an interview?”
"What do you think of this for a sales commission structure?"
I work with leaders and technical founders to help them hit revenue goals leading up to a round of funding or a short term target. When short-term, immediate assistance is key, I serve as your fractional VP of Sales – a sales coach you can call on that’s clutch, one you trust, who understands your business, goals, and challenges. I enable you to short-circuit the sales world and save time by delegating decisions to me, acting as your sounding board, and providing tactical, strategic input that serves your goals.